Health Products Store Service Marketing Strategy Research

The health care products trade of the China is a new industry, and along with the growth of people's economy income and the trend of the social ageing, the demand of the health care products will be more vigorous. But some good and some bad owing to health care products enterprise, and hoodwinks the customer, and makes the customer be short of the trust to health care conduct industry, and the health care products trade is badly in need of setting up the image of oneself again, and gains the recognization of customer.Health care products exclusive store receives the concern of people as emerging health care products marketing thoroughfare increasingly. But having a lot of health care products exclusive stores to start business and just closing the door soon or manage not good at, his main cause is to be short of the correct knowledge of developing the service marketing to health care products exclusive store. Study health care products exclusive store and how to promote service quality, what kind of service marketing strategy is adopted just look very important.This research serves as rationale with the five big gap models of the service quality, and analyses the service marketing current situation of the health care products exclusive store, and finds that health care products exclusive store exists inaccurate, unscientific, the employed's (including operator and a ray of service personnel) the problems such as quality is not high, the service commitment is difficult to cash of design of serving of market positioning. And the environment analysis of serving the marketing is developed to application SWOT method to health care products exclusive store. This research thinks that health care products exclusive store will think permanent existence, good the development, and must set about making up the service marketing system that is fit for self from the angle of promoting service quality, satisfying the demand of customer.Implement for the operation of the guarantee health care products exclusive store service marketing system, health care products exclusive store still must have corresponding service marketing strategy to coordinate. Include the standardization tactics of service packingization tactics, service professionalism tactics, service public praise tactics, service personalization tactics and the service of the health care products exclusive store.