Research On E Project Marketing Strategy Of Dalian A Real Estate Company

With the rapid development of China's economy,the real estate industry has gradually become the country's economic pillar industry.China's real estate market is not only closely related to the development of the national economy,but also far-reaching to the lives of ordinary people.With the current injection of various capitals,the real estate market is also beginning to face a situation of oversupply.With the improvement of people's living standards,the purchasing power of consumers has increased,and the preferences and needs of consumers have also changed.If real estate companies are self-sufficient,they will face elimination.Therefore,it is of great significance to formulate scientific and effective marketing strategies for real estate enterprises.This not only meets the needs of the consumers,but also benefits the company itself.As a well-known brand real estate company in China,A real estate company has certain guarantees in its reputation and credibility.The E project is located in Ganjingzi District,Dalian City.As a key development product of A Company in Dalian,the E project has been receiving much attention.Through the analysis and research on the marketing strategy of A real estate company E project,this paper attempts to find a set of marketing strategies suitable for the development of real estate companies in China.The specific research content of this paper is as follows:Firstly,the research background,research objects and research methods used in this paper are elaborated,which provides research directions for the formulation of post-marketing strategies.Secondly,the concepts and theories used in the article are elaborated,and theoretical support is provided from the perspective of theoretical research.Thirdly,E project is elaborated,and the marketing strategy of A real estate company E project is introduced.It refers to the problems in the marketing strategy and the causes of the problems.In addition,through investigation,the E-project buyers and prospective customers were investigated to pave the way for the repositioning of the E project below.At the same time,PEST analysis and SWOT analysis were used to analyze the marketing environment of Company A.Finally,using STP theory to re-market the E project,and using 4P theory and 4C theory to optimize and improve the marketing strategy of E project.Although the study of real estate marketing strategy in China started late,some progress has been made through continuous exploration and research,but there is still a certain gap with the study of real estate marketing strategy in foreign countries.Through the research on the current stage marketing strategy of E project,the article forms a scientific and reasonable real estate marketing system for Company A.The research results of this paper have practical guiding significance for the future development of Company A.This article can be applied to E project and other real estate company's marketing strategy to create benefits for the company.