| With the rapid development of the e-commerce industry,the e-commerce has become a major trend in the development of many industries.In 2019,the conditions of agricultural e-commerce infrastructure were significantly improved,and the institutional system and policy environment were basically completed.China is a big agricultural country.The use of the Internet to extend the agricultural market to any corner of the world is the need of the development of the times and has great market potential.The support of national policies and the demand of the market make China’s agricultural e-commerce face opportunities and challenges.In recent years,under the background of the rapid development of “Internet +”,Mengzi City has taken the goal of poverty alleviation and e-commerce into the rural comprehensive demonstration project as a breakthrough,creating a brand,building a platform,smooth channels,excellent service,and network construction.The military will comprehensively promote the integration and development of the Internet and poverty alleviation work,encourage "mass entrepreneurship,innovation",so that poor families can successfully achieve "net innovation" and achieve income growth.The development of the Mongolian regional economy is inseparable from the sales of Mengzi pomegranate.In recent years,the Mengzi regional government has attached great importance to the sales of Mengzi pomegranate e-commerce and vigorously supported the development of local e-commerce.However,due to the influence of talents and technology,the development of Mengzi pomegranate e-commerce has many difficulties.In order to achieve a breakthrough,the Mengzi area must be continuously improved in practice and exploration,in order to enhance the development level of Mengzi pomegranate e-commerce to a large extent.The research of this subject finds out the e-commerce brand,e-commerce main body,e-commerce service system,e-commerce logistics system and e-commerce existing in the development of the pomegranate e-commerce industry through field visits,questionnaires,literature review and other methods.Major issues in seven major areas,including talent,government value,and cross-border e-commerce.Combined with literature review,case analysis,and professional experience,it proposes a targeted and feasible strategy.Through the research of this topic,it will provide reference for Mengzi pomegranate industry e-commerce development and play an active role in promoting it. |
