The Research On Benefit Assessment Of Zhangzhuang Pomegranate Base In Zaozhuang

Since the application of the reforming and opening policy, with the profound development of Socialist Market Economy and the implementation of Economic System Reform in the Countryside, on the premise of secure grain production, the structure of agricultural industry being adjusted and optimized, significant changes have taken place in agricultural production and economic situation in countryside. As the famous production base of fresh and dried fruits in Shandong Province, Xuecheng affiliated to the city of Zaozhuang produces the best pomegranate due to its long planting history, expansive area, steady production and high efficiency. Besides, being as tributes also contributes its great reputation. It is very meaningful, historically and practically, to expand production capability of pomegranate, take good advantage of resources, raise the industrial level of pomegranate for implementing the series of Party’s guidelines for the countryside, improving the level of peasants’income, taking good advantage of fruits, changing the landscape of Zaozhuang, improving the local environmental quality and raising a New Growth Point of farmers’income.Pomegranate industry has been a significant source of local economy. Although the value of pomegranate is being improved all the time, its level of standardization, intensification and its scale are far from satisfaction as well as its technology content. Besides, it lacks steady quality, strong marketing competence and pioneer enterprise. All the factors mentioned above preclude its healthy development and modernization process. Only by expending the scale and the base, adopting standard production and intensive management can we be in line with international norms and lengthen the industrial chain in order to make the pomegranate industry gain ground.Nonetheless, its own characteristics make it impossible for the success of each region. Meanwhile, the blind investment, mismanagement, failure in making profit, and other factors will cause the projects to encounter some difficulties and challenges in operation process, also makes us reflect on the necessity and the scientific of investment decisions. This summary on pomegranate base in Zaozhuang show the instructions about development background, location and environment, policy advantages and cultural advantages, through cost-benefit analysis, combining qualitative and quantitative methods, the article assesses the benefit of the project, including economic, social, ecological, etc., in order to assess whether it has the necessity, feasibility and reasonability and to assess the cost, efficiency, quality, optimizing the efficiency of resource allocation, to make directional guide on the investment decision, and play a guide role for project planning, in order to make it more scientific and rational.