Analysis Strategy Of JD.ID Enter Indonesia E-Commerce Market

In the globalization,internet can't separate from human being life,including Indonesia people.By internet and e-commerce,people's life is getting easier.Currently,Indonesia e-commerce growth is very fast.Big number of population,young age's population,increasing number of the middle class power to buying,government support for e-commerce development become several push factor ecommerce growth.Big market Indonesia e-commerce attracts a lot investor to do business in Indonesia,including JD.Com.JD.Com is one of the biggest e-commerce company in the world enter Indonesia market by JD.ID.Firstly,this thesis analyzes Indonesia e-commerce.It is about Indonesia ecommerce development by the time,and current Indonesia e-commerce condition,deep analyze Indonesia e-commerce's customer,type of e-commerce,product,payment and delivery.By PEST analysis analyze politic,economy,social and technology factor in Indonesia.Secondly,it analyzes Jingdong strategy in Indonesia by product,promotion,payment,delivery with five Porter analysis tools.Then,through SWOT analysis,find strength,weakness,opportunity and weakness JD.ID operation in Indonesia and advice some strategy suggestions are put forward to improve JD.ID business.This study uses descriptive qualitative aims people have better understanding of Indonesia e-commerce condition,improve JD.ID performance in Indonesia,and become reference e-commerce Company who will enter Indonesia market.