Research On RS Real Estate Group's Financing Strategy Optimization

In today's society,the real estate industry has become the top priority of the national economy.It has developed into the backbone industry of the market economy in China.Because of its capital-intensive characteristics,it has a high share of capital,and its liquidity is poor.It is for this reason that the financing strategy of the real estate industry has become a crucial issue.Under the market economy system of our country,the development of financing strategy is not as smooth as the development of real estate industry.RS Real Estate Group is a large real estate enterprise in China.In recent years,its development scale is good,and it has been stable in the rapid development.In several important data rankings of the real estate industry,from the top fifty to more than a dozen,some even break through to the top ten.Such development can not be separated from the development of its financing strategy.This paper takes RS Real Estate Group's financing strategy as an example to analyze the relationship between its financing strategy and financial effect and enterprise value through the comparison of financial data.In the analysis of its impact on financial effect,the paper analyses its impact on assets,profits and cash flows,and uses "MM" theory and financing constraint theory to analyze its impact on enterprise value.It points out its shortcomings in financing structure,financing channels and financial risk control,and optimizes them.Finally,the general enterprises in the real estate industry are advised to improve financing channels,enhance the proportion of direct financing and strengthen cooperation between enterprises.This study can be used for reference for other real estate enterprises.