Research On Green Supply Chain Coordination Contract Considering Carbon Emissions And Free-riding Behavior

As the environmental problems brought about by the traditional supply chain become more and more prominent,and the state advocates green development and environmental sustainability issues are gradually being valued by humans,the green operation mode of the supply chain is gradually focusing on the focus of enterprises and governments.In the context of the supply chain,uncertainty in market demand,carbon emission limits,retailer promotion efforts,and retailer behavior all have a certain impact on the company's revenue.As a result,many supply chain companies are increasingly concerned about the development of sales plans.And the establishment of a production system.In general,the production of green products will incur higher costs,so the price of the products will also increase.Consumers have placed great emphasis on the protection of the environment in production and life,and naturally will have a preference for green products.In the process of selecting goods during the shopping process,they can find that they are willing to buy high-priced green products.In general,green products have a very broad market space in the long-term development of the future.Any product from the production to the market will experience a process that is gradually being recognized and familiar,and product promotion efforts can speed up the process.Promoting green products can increase product visibility and increase market demand.In the current dualchannel sales of products,it is easy to have free-riding behavior when carrying out promotion efforts.Therefore,in the context of this research,this paper deeply analyzes carbon emissions and promotes free-riding behavior.Based on the master-slave game theory,a two-level supply chain coordination model and a three-level supply chain coordination contract model are established,and relevant supply is applied.Chain contract coordination mechanism to achieve mutual benefit and win-win,thus helping manufacturers to plan production and retailers to take in purchase planning,etc.Firstly,the supply chain coordination problem considering carbon emissions is analyzed.Considering consumer's environmental preferences is indispensable for retailers in the ordering process,so the order quantity is determined according to the greenness of products.Based on the theory of master-slave game,decentralized decision-making and centralized decision-making are analyzed.It can be seen that under the wholesale price contract,both parties have maximized their own interests without considering the benefits of the system supply chain,so that when the optimal order quantity under the wholesale price contract is equal to the optimal order quantity under the centralized decision-making,the product green degree under the centralized decision-making is less than that under the wholesale price contract.When the greenness under wholesale price contract is equal to centralized decision,the optimal order quantity under overall decision is larger than that under wholesale price contract.And the coordination contract is used to optimize the profits of both producers and retailers of green products.Secondly,it analyzes the research problem of the dual-channel green supply chain coordination mechanism and has free-riding behavior.Considering the randomness of demand,the free-riding behavior of retailers,the greenness of products,and the influence of promotion efforts on ordering,a manufacturer is proposed to produce green products,which are sold separately by online and offline retailers,and there is free-riding behavior.The retailer decides the order quantity according to the greenness of the product and the promotion level.Under the green supply chain,the ordering,product greenness and promotion efforts are studied in the background of free-riding behavior.Through the contract,we can see that the two parties can reach the cooperation.Satisfied with yourself,and can make the other party satisfied.At the same time,it is also conducive to the rational distribution of income.Finally,with the previous content and results as the basis,the company provides practical guidance on how to produce and how to order.Moreover,it makes a statement on the shortcomings in the research,and also makes a simple analysis of future research in this area.