Financial Strategy Analysis Based On Value Chain Taking Company A As An Example

In such a highly competitive society enterprise development is no longer the competition of quality and cost,and is no longer limited to the competition between enterprises but the competition between value chains.And value chain theory and enterprise financial strategy interact with each other.Because the core of the value chain theory is consistent with the financial strategic goal of the enterprise,they all serve for the maximization of value and profit of the enterprise in the height of strategic management and take the long-term stable development of the enterprise as the common goal.Therefore the value chain theory provides a certain strategic foundation for enterprise financial strategy and the study of enterprise financial strategy based on the value chain perspective can effectively improve enterprise financial management process.The management of the value chain is more and more important to the company and the financial strategy of the company also extends to the whole value chain management instead of the company.This paper firstly makes a brief discussion on the research background,research significance related theoretical research summary,research content,research objectives and research methods.Secondly it introduces the definition of related concepts and their theories,including the meaning and theory of value chain.The concept and theory of financial strategy,and the theoretical analysis of financial strategy based on value chain.Then choose company A as the case study object and briefly explain its basic situation,value chain composition and financial strategy framework and implementation.Then based on the value chain perspective we found the strategic problems of Company A and optimized them to reshape the financial strategy framework.Finally the final conclusion is obtained under the financial strategy analysis of the value chain of the case and it is inspired by this case.The enterprise can formulate its own financial strategy plan to effectively improve the level of business management and better serve customers in order to achieve enterprise value.