Research On The Development Of Apple Industry In Pingliang City,Gansu,China

As the production base of agricultural and forestry products in Gansu province and the apple producing areas in China,the apple industry in Pingliang city is very important in promoting local economic development and increasing farmers' income.Apple industry of Pingliang city,gansu province as the research object,through analysis apple cultivation in geography and climate,fruit processing of the typical apple growing areas of Pingliang;Further,comprehensive analysis of Pingliang apple industry development strengths,weaknesses,opportunities and threats using the SWOT analysis,and put forward reasonable countermeasures and suggestions were put forward on this basis,the main conclusions are as follows:First,Pingliang,has the congenital superiority in apple production,and the apple industry in terms of cost price,brand management advantage is more outstanding,steady rise in the apple industry development trend in recent years,the growth trend of planting area and yield more significant,industry scale,industry radiation impetus effect preliminary revealed.Second,apple industry of Pingliang has some disadvantages in apple production,industrialization system,professional cooperation organization,marketing,industrial promotion system and other aspects.Third,during the development of the apple industry in Pingliang city,there are opportunities such as policy support,social support,market potential exploitation,transformation and utilization of scientific and technological achievements,continuous improvement of supporting industries,and full play of the role of professional cooperatives.Fourth,apple's industrial development in Pingliang city is faced with threats from competitors' brand counterfeiting,homogenized product replacement,severe natural disasters,imperfect social service organization,fruit quality upgrading pressure,labor shortage,exchange rate fluctuation risk and other aspects.Fifth,based on the above SWOT analysis of the apple industry in Pingliang city,the author puts forward six countermeasures and suggestions.The second is to cultivate the new type of apple industry main body,promote the industrial cluster development;Third,continuously improve the quality and efficiency,to achieve standardization and standardization;Fourth,attach importance to the introduction and promotion of good varieties,and promote the construction ofmodern cultivation mode.Five is to improve the ability of apple picking follow-up processing and storage;Six is to pay close attention to industrial upgrading,expand the three-dimensional brand marketing;Seventh,the implementation of fruit quality testing and supervision of the whole process,strengthen input management.