Development Strategies Of Apple Industry In Baoji City

Baoji is located in the west of the Central Shaanxi Plain of Shaanxi province. Due to theplentiful sunshine, hot rainy season, mild climate, fertile soil and few natural disasters, it is anoptimum core production area of apples throughout the whole country or even the world.After nearly50years of development, the apple industry has gained the rapid expansion inscale, remarkable increase of standardization, the gradual improvement of industrial structure,and steady development of economic benefits, which plays a significant role in promotingfarmers' income and the new rural reconstruction, thus becoming a superior characteristicindustry for agricultural economy development in Baoji. However, with the progress ofsociety, the apple industry in Baoji has exposed more and more problems. At present, there isstill lacking of systematic study on the existing problems of industrialized development forapples. On the base of the theory of industrialized system, information gathering, as well asthe method combining investigation and visit, this paper carefully analyzes the factors thatinfluence the industrialized development for apple in Baoji, finds out major existing problems,and puts forward development thinking, as well as practical and feasible developmentstrategies for the industrialized development of apple in Baoji in accordance with the actualsituation. The paper is intended to provide a theory basis for the upgrading of appleindustrialization in Baoji, and practical guidance significance for enhancing thecompetitiveness of apples in Baoji.1. The major problems existing in industrialized development of apple in Baoji(1) Production: the total area is small and the yield per unit is low; the lagged improvedvariety and the unreasonable breed structure; insufficient large-scale production and acutecontradiction between small production and big market;low popularization speed of standardtechnology, and low level of the overall management.(2) Enterprise: the leading enterprises don't possess enough scale and strong drivencapacity; there are not sufficient fruit post-processing and high industrialization; there don'texist good connection and a shared mechanism between the enterprises and the orchard workers.(3) Cooperated organization: the low marketing starting point and the narrow scope ofservices; lacking of professionals and the poor operations; the defective distribution systemcannot effectively protect the benefits of orchard workers.(4) Marketing: the lagged information construction leads to the ineffective marketingexploration; the lagged brand cultivation results in the poor competitiveness.(5) Technology promotion: Lacking of professionals, the structure of the expandingteam is unreasonable; Because of the low quality of the rural labor, it is difficult to expand theplanting technology.2. The strategy for industrial development for apple in Baoji(1) Adjust the breed structure and expand the scale of planting base.(2) Vigorously promote the short anvil intensive planting pattern to improve the level ofindustrialization.(3) Support the leading enterprise to promote the process of apple industrialization.(4) Carry out the brand driven strategy and open up the markets at home and aboard.(5) Enhance the building of talent resources to strengthen the support of industrialtechnology.(6) Optimize the policy environment to form a resultant forces used to accelerate the fruitdevelopment.