The Application Research Of Harvard Analytical Framework In Shanxi Xinghuacun Fen Wine Factory Co.,Ltd.

This paper uses the Harvard analysis framework to analyze the financial report of Shanxi Xinghuacun Fen Wine Factory Co.,Ltd..The traditional method of financial report analysis often to analyze the financial data already published by listed companies,wohse shortcomings are: First,if the data published by the listed company is incorrect,the financial analysis of the company will become meaningless;second,it cannot prove whether the business status of the enterprise and the corresponding business results are related to the enterprise.The development strategy is consistent.Using the Harvard analysis framework to analyze the financial reports of enterprises can avoid the defects of traditional financial analysis methods to a certain extent.This paper summarizes the theoretical and applied cases of financial analysis methods and Harvard analysis frameworks by domestic and foreign scholars,so as to sort out the research status at home and abroad,and obtain the theoretical basis of this paper.Then,taking it as the leading enterprise in the liquor industry as a case,applying the Harvard analysis framework,based on the actual situation of the enterprise,combining the external environment and internal environment faced by the enterprise,considering the accounting policies and accounting estimates adopted,to analyze the financial statements data of Shanxi Xinghuacun Fen Wine Factory Co.,Ltd.,to estimate the risk and forecast the company’s development,and then to provide reasonable advice for the development of the enterprise,to provide a more accurate and reliable financial analysis report for the internal users of Shanxi Xinghuacun Fen Wine Factory Co.,Ltd.’s financial information for them Related decisions to help.Specific analysis includes: analysis of strategy,accounting,finance and prospects.Among them,the financial analysis includes: first,the longitudinal analysis,that is,the relationship between the financial indicators of Shanxi Xinghuacun Fen Wine Factory Co.,Ltd.2014-2017 is analyzed,and the rules,trends and causes of the changes are analyzed,and then the feasibility is proposed for the enterprise.Secondly,the horizontal analysis,that is,the listed companies that Anhui Yingjia Distillery Co.,Ltd.,Anhui Kouzi Distillery Co.,Ltd.,Jiangsu King’s Luck Brewery Joint-Stock Co.,Ltd.and Anhui Gujing Distillery Company Limited with nearly 10 billion yuan of revenue as the reference object for comparative analysis;third,proportional analysis,namely Solvency analysis,profitability analysis,operational capability analysis,growth capability analysis.Shanxi Xinghuacun Fen Wine Factory Co.,Ltd.is very representative of the liquor industry in China,especially in Shanxi.Its relevant financial analysis will help us: First,understand the status quo of the company’s development,predict the development prospects of the company,and put forward some suggestions for the development of the company;second,understand some aspects of the liquor industry,and draw Some representative conclusions about the status quo and development of the liquor industry.Finally,it is concluded that the strategic advantage of Shanxi Xinghuacun Fen Wine Factory Co.,Ltd.is obvious,the financial performance is significant,and internal control needs to be strengthened.For the problems found in the analysis,the following suggestions were made:First,promote the integration of strategic resources and effectively improve the company’s efficiency;Second,attach importance to upgrading product structure and enhance the influence of alcoholism;Third,improve the profitability of enterprises and rationally construct the structure of industrial assets;Fourth,establish and improve the financial mechanism,Prevent financial risks;Fifth,optimize the management of talent teams and control the number of management positions.