| With the in-depth implementation of the rural revitalization strategy,rural tourism,as an important driving force for rural economic development,has been given more and more important significance.As a new way of rural revitalization,tourism industry is in line with China’s goal of building a moderately prosperous society and socialist modernization in an all-round way.With the rise of in-depth tourism,due to the imperfect rural residents,tourists or environmental protection system,the original rural environment is experiencing a series of negative impacts such as ecological environment damage.Rural residents as one of the important stakeholders in rural tourism destination,play an important role in the rural tourism sustainable development,therefore,it is crucial to study the environmental responsibility behavior influencing factors and the mechanism of action of rural tourism community residents.This study firstly sorts out the literatures on “community participation”,“tourism impact perception”,“community satisfaction” and “environmental responsibility behavior”at home and abroad,and summarizes the problems and research directions to be solved.Then it expounds the connotation and application of social exchange theory,ABC theory and S-O-R theory,combines the research results of predecessors,puts forward relevant hypotheses,and constructs the action mechanism of environmental responsibility behavior of rural tourism residents from the perspective of community participation and tourism impact perception.Secondly,design the variable scale,conduct pre-study and formal investigation of the questionnaire,use the SPSS and AMOS software to test the reliability and validity;describe the statistical analysis of the sample basic information and sample size;analyze the reliability and validity of the sample data;test the hypothesis model proposed in this study.Finally,based on the research results,the theoretical enlightenment and development suggestions are put forward,and suggestions for the promotion of residents’ environmental responsibility behavior in rural tourism development are put forward.This paper verifies that the hypothesis between “community participation”,“tourism impact perception”,“community satisfaction” and “environmental responsibility behavior”finds that 7 of the 11 paths pass the test and 4 paths fail the test.Specifically:(1)Community participation has a significant positive impact on tourism income perception;(2)Community participation has a significant negative impact on tourism cost perception;(3)Community participation has a significant positive impact on community satisfaction;(4)Tourism income perception has a significant positive impact on community satisfaction;(5)Community satisfaction has a significant positive impact on obey environmental responsibility behavior;(6)Community satisfaction has a significant positive impact on initiative environmental responsibility behavior(7)Tourism income perception has asignificant positive impact on obey environmental responsibility behavior;(8)Tourism cost perception does not have a significant positive impact on community satisfaction;(9)Tourism income perception does not have a significant positive impact on initiative environmental responsibility behavior;(10)Tourism cost perception does not have a significant negative impact on obey environmental responsibility behavior;(11)Tourism cost perception does not have a significant negative impact on initiative environmental responsibility behavior.The hypothesis test results of mediating effects show that:(1)community satisfaction plays a mediating role in the impact of tourism income perception on obey environmental responsibility behavior;(2)community satisfaction doesn’t plays a mediating role in the impact of tourism income perception on initiative environmental responsibility behavior;(3)Community satisfaction doesn’t play a mediating role in the impact of tourism cost perception on obey environmental responsibility behavior;(4)Community satisfaction doesn’t play a mediating role in the impact of tourism cost perception on initiative environmental responsibility behavior.Finally,in view of the sustainable development of rural tourism,the corresponding development suggestions are put forward from the aspects of enhancing community participation,creating a harmonious atmosphere for tourism development,strengthening tourism revenue perception,enhancing tourism development support,enhancing community satisfaction,achieving sustainable development of rural tourism,implementing environmental protection measures and promoting senior environmental protection behavior of residents. |
