Research On Influencing Factors Of Data Sharing Behavior Among Competitive Enterprises

With the rapid development of information technology,information technology has penetrated deeply into all aspects of enterprise management.Information system has become the main "pillar"of enterprise management activities,and has become the"engine"to improve management level.Data sharing is the main support for the function of information system.The form of data sharing includes data sharing within enterprises and data sharing between enteriprises.Data sharing among competing enterprises is a mode of cooperation among enterprises.In recent years,due to the transformation of the market cooperation model,many enterprises cooperate with competitive enterprises in order to better develop.The competitive enterprises share some data with the competing enterprises while maintaining their independent operations,a lot of.There are many factors influencing the data sharing behavior of competitive enterprises.Mining and identifying these influencing factors,using empirical research methods to verify the relationship between these influencing factors and data sharing behaviors,and identifying which factors can promote data sharing behavior among competing enterprises.What factors are factors that hinder data sharing,and then can be targeted to develop management strategies to promote data sharing between competing enterprises.Therefore,it is necessary to study the influencing factors of data sharing behavior among competing enterprises.In this paper,when studying the influencing factors affecting data sharing behavior among competing enterprises,this paper discusses and explores the influencing factors of data sharing behavior among competing enterprises through literature review method,in-depth interview method and questionnaire survey method,and finally determines the influencing factors.It includes performance expectations,hard work expectations,social impacts,and contributing factors.These four influencing factors are the four main variables in the Integrated Technology Use and Acceptance Theory Model(UTAUT).Therefore,this paper introduces integrated technology when constructing theoretical models.Based on the use and acceptance of the theoretical model,on the basis of this,increase the newly influencing factors affecting the willingness to share data,including:value,decision maker innovation,analysis of the relationship between these six variables on data sharing willingness and data sharing behavior.Then,based on the perceived risk theory,the research model is supplemented,and the identified risk-related influencing factors are integrated with the perceived risk.The influencing factors related to perceived risk include data ownership,data sensitivity,institutional factors,and trust factors.Based on the above analysis,the research model of this paper is constructed and the research hypothesis is proposed.Then began to design the questionnaire of this article,collect sample data,and finally use statistical analysis software to analyze the data to verify the research hypothesis proposed in this paper.The data analysis software used in this paper is SPSS23.0 and SmartPLS3.0.The final results of empirical analysis show that:(1)performance expectations,social impact,value,and decision maker innovation have a significant positive impact on data sharing willingness,and efforts are expected to have no significant positive impact on corporate data sharing willingness,and strive to expect performance expectations.There is a significant positive impact.(2)Data ownership has a significant positive impact on corporate perceived risk.Institutional factors and trust factors have a significant negative impact on corporate perceived risk.Data sensitivity has no significant positive impact on coporate perceived risk.(3)The contributing factors and the willingness of enterprise data sharing have a significant positive impact on the data sharing behavior of enterprises,and the perceived risk has a significant negative impact on the data sharing behavior of enterprises.In this paper,the influencing factors of data sharing behavior among competing enterprises are analyzed in depth,and the research theory model of this paper is constructed.The research hypothesis of this paper is verified,and the influence of various influencing factors on data sharing behavior is clarified.The data sharing behavior among competing enterprises has certain management significance.