Research On Marketing Strategy Of Life Insurance Based On Internet Environment

Insurance is the important part of the finance market,especially the insurance depth and the insurance density can represent the degree of the national financial development.Therefore,the development of the insurance industry could promote the development of financial industry on the one hand,and could meet the economic globalization on the other.This article focuses on life insurance.At present,study on prospect of Chinese internet life insurance have made significant progress,acquiring some research achievement of the area impacted on both home and abroad.However,most of the research is qualitative and the finding has no maneuverability.The key link is how to well the internet marketing.To the above situation,this article will discuss following problems.In view of the above situation,on the basis of studying the development of life insurance,this article focus on internet marketing strategy for a thorough study.First of all,the article describes the concept of internet marketing,and introduces four key factors –product,price,channel,promotion.In these factors,promotion is the most important in the business eyes.However,in the internet marketing,product design an pricing is the best way to reflect the advantages of the internet technology.Baced on this focus,it presents the precision pricing,and summed up the conception of the insurance ecological circle.At the same time,this article also analyzes the current outstanding enterprises how to use it.In the end,listing illustrates how this works,using A corporate as an example.