Study On The Marketing Strategy Of The Health Food Of Grain Mill Company In Qingdao Area

With the development of economy,people's living standard is more and more higher,the degree of attention to health has been enhanced so modern health preserving food that combines the principle of China of traditional medicine and modern science and technology becomes more and more popular.The Grain Mill Company is just as the above described which is based on China traditional food therapy concept and combining with the needs of the modern nutrition structure to provide personalized,convenient,natural food therapy program for modern people,help people to build a reasonable diet structure.This paper is written in the background of the significant rise of China's health industry and the gradual improvement of people's health awareness,taking the Grain Mill Company which is a typical company who produces health preserving food combining Chinese traditional " medicine homologous food " theory and modern science and technology as the sample to study the health preserving food marketing strategy of the Grain Mill Company in Qingdao area through theoretical analysis and field investigation,so as to explore the marketing strategy of health preserving food.This paper firstly analyzed the overall marketing situation and marketing situation in the Qingdao area of the Grain Mill Company respectively by applying the marketing 4P combination theory and put forward the existing problems.Then I analyzed the external and internal factors that influence the Grain Mill Company health food marketing in Qingdao area according to the marketing macroscopic environment and microscopic environment concept.What's more,I did market research and demand forecasting for the Grain Mill Company health food market in Qingdao area and proposed marketing strategy for Grain Mill Company health food in Qingdao area combined with the influence of Internet,as well as gave the corresponding follow-up safeguard measures suggestions.