Research On Project Management Of V's Overseas Key Account Marketing

Reform and opening up drive China's rapid economic development,but at the same time it is also facing increasing resources,labor and other operating costs of the pressure,and increasingly fierce market competition.V company is a large-scale local industrial and trade enterprise in Ningbo.In order to create an international brand,since the establishment of manufacturing center,overseas branches have been built in major countries and regions around the world.At present,it has a great influence in the industry.With the continuous growth of marketing business,the original marketing management model has not adapted to the development of V company.This paper takes V company's overseas key account marketing as the main research object,studies the problems of V company's overseas key account marketing project management,and promotes the better development of V company's overseas key account marketing project.Firstly,this paper sorts out and discusses the concepts involved in project management,project management and marketing management,explains the significance of project management of V company's overseas key account marketing,and understands its basic meaning;secondly,it analyzes the status quo of V company's overseas key account marketing management,from the evaluation standards and management of V company's key account.This paper analyzes the status quo of V company's overseas key account marketing project management from two aspects of organizational structure,summarizes the problems existing in V company's overseas key account marketing management according to the actual investigation,and designs the V company's key account marketing project management plan according to the existing problems,including the management organizational structure reform,project management operation process.The implementation of project management control,improve the V overseas key account management system and process.Then,it formulates the safeguard measures for the implementation of the scheme,and analyzes the implementation effect of the project management of V company's overseas key customers' marketing.The results show that the feedback is good,but there are new problems.Aiming at the new problems,it puts forward the implementation strategies for strengthening the project management of overseas key customers' marketing,and further improves the marketing items of V company's overseas key customers.Finally,the research results are summarized and the follow-up work is prospected.