C Company Global Major Accounts Sales Management Strategy

As the economic globalization,the integration of the increasingly fierce competition,coupled with the Chinese market in line with international standards,global major accounts have become sales targets of all suppliers.If you can form a business partnership with such a global enterprise,engaged in business activities,build loyalty,leads to long-term,stable and considerable income,sustainable customer management.At the same time,with the help of these global major accounts to raise their awareness of the brand effect,the purpose of marketing.Therefore,in the past ten years,foreign scholars all over the world on the further study of key account sales management,and are rarely concerned in China now.This thesis aims to introduce C company's global major accounts sales management strategy,and connecting with the actual case analysis.Listing specific content of C company's the global major accounts sales management as well as the challenges and complexity.Clearing up the thoughts and help C company to well manage global major accounts sales management in the future.And let other industry suppliers more in-depth understanding of how to manage global major accounts,global managerial skills and the impact of global customers.Providing reference for how to manage global major accounts in the model of B to B(business).