NH Futures Company Competitive Strategy Research

Futures play a very important role in the financial market,and their main role is price discovery and risk avoidance.Founded in 1996,NH Futures is a traditional Chinese futures company.Its main business is commodity brokerage.After years of development,it has become one of the representatives of the industry.With the everchanging financial environment,stricter and stricter financial policy supervision and changes in the traditional profit model of the industry,the development of NH Futures Company is facing a huge test.In order to make the enterprise develop better,the company needs to optimize its own competitive strategy,so that it can gain competitive advantage in the market.This paper combines the relevant theoretical research results at home and abroad,uses PEST analysis to analyze the political,economic,social and cultural environment faced by NH futures companies;uses strategic cluster analysis to classify enterprises in the industry;The model analyzes the upstream and downstream of NH Futures,potential competitors,substitutes and existing competitors in the industry;uses SWOT analysis to analyze the internal environment of NH futures company and enumerates the optional competitive strategy of NH futures.And finally concluded that the company should take the conclusion of focusing on a differentiated competitive strategy.In order to enable the strategy to be effectively implemented,this paper has formulated the enterprise competitive strategy plan from five aspects:target setting,customer group selection,product market positioning,marketing channel construction and service system construction,and also listed the corresponding safeguard measures.Through the analysis and research in this paper,I hope to find a competitive advantage for traditional futures companies in such a severe financial environment,so that they can have a place in the industry.At the same time,it can help enterprise managers grasp the competitive strategy,improve the viability of enterprises,and promote the healthy development of the futures market.