The Analysis Of The Competitive Strategy Of JDB Company

For a business, the company size, company value, company history and the company's market position are unable to protect the enterprise cannot receive the attack what come from competition invasion. Further integration of the world economy, make the enterprises unable to maintain an absolute monopoly,The only key for companies to maintain long-term survival and continued vitality is to keeping a strong competitiveness. The competitive strategy is the realization of corporate strategy for winning in the strategic height. The business haven't competition strategy is lamentable, and cannot long-run. Maybe a company can obtain short-lived glory, but it cannot keep a long time.The risk of lack competitive strategy will gradually become weaknesses, and finally cause enterprise develop into a death edge.Twenty years ago,the JDB company is a unknown newcomer in beverage industry, from the foundry and lease the brand began to start,in less than 20 years,developed to the tycoon of Chinese beverage industry, And become the leader of the herbal tea market. JDB company's achievements are amazing, management experts and researchers try to find the reason of JDB'rise, most of them believe JDB company's success to the brand's new positioning.In this paper, the author use the theory of competitive strategy to analyze JDB company's rise and change,and try to restore a more realistic and scientific details of JDB'rise. This paper utilizes Porter's competitive strategy theory as the backbone, the core competencies competitive strategy and resources view competitive strategy as auxiliary theory, follow this analysis structure that the strategic environmental analysis, strategic choice and implementation of strategic assessment and feedback, analysis the process and approach of JDB'rise in the competition.In strategic environmental analysis, this paper seeks a more comprehensive analysis of the competitive environment. Absorb resources school environment analysis theory of competitive strategy framework, from the internal capability, both external environment impact of competitive advantage, combined SWOT analysis tool, to identify business problems. Analysis of the external environment, and from five forces model, analyzing industry-level impact on the company profit environmental factors; binding PEST analysis company in which region or country of the macroeconomic environment for the enterprise.Competitive strategy formulation and implementation of enterprise, the use of strategic positioning theoretical analysis JDB Wong Lo Kat herbal tea is unclear how to ‘prevent lit drink from the identity. After re-positioning Wong Lo Kat herbal tea category, JDB produced alienation practice focused strategy to achieve rapid development.Focus differentiation strategy,make the JDB company achieve huge success at the time of the red cans Wong Lo Kat, This article will evaluate feedback JDB company's strategy to implement performance with market share method and questionnaire. Enter ‘JDB herbal tea'era,the environment of JDB company has undergone tremendous changes, from the results of the survey will be apparent. The action what the manner and means of the focus strategy to enhance the company's competitive advantage is getting smaller and smaller, JDB is time to choose a more effective focus difference method and approach, make the company to achieve greater development.