ZD Futures Strategy Research

Futures market in China in the early 1990 s,when the country after decades of reform and opening up,domestic productivity obtained the unprecedented liberation,agricultural commodities from shortage to the partial residual and the initial rise of the market economy,sustainable development momentum is inevitable,the basic conditions of the birth of the futures market.However,China's futures market is a premature birth of its own growing market economy on the premise that market conditions,legal conditions and social conditions are not sufficiently prepared.The social function of "hedging and discovering price" in futures market was dissimilated seriously,and then the "governance and rectification" began for more than ten years.Along with the deepening of reform and opening up,the implementation of the much starker choices-and graver consequences-in planning,under the new economic situation,the futures company faces new challenges,a single business model makes between futures and futures companies in the futures brokerage commission on vicious competition,homogenized competition intensifies,how in an impregnable position in the market,has become the major futures company's top priority.This paper takes the company strategy implemented by ZD Futures Company as the research goal,uses the strategic management theory,value chain theory and other related theories learned by MBA,and combines the actual situation and characteristics of ZD futures to find out the problems in the development of ZD futures.Through research,the ZD futures strategy is proposed in the implementation process and the implementation of specific strategies.I hoped that through the study of the implementation of the ZD futures strategy in this article,the process of implementing the strategy of futures companies will be sorted out,and differentiated competition strategies will be implemented.By integrating core resources,focusing on integrated service capacity building,and optimizing the internal system and organizational structure of the company,Make assets,wealth,risk management and other businesses increase the corecompetitiveness of ZD futures,launch more personalized services and products such as industrial chains,and occupy a place in the new round of competition.Through the study of actual cases,this paper finds out the possible problems of futures company strategy implementation and the corresponding improvement basis,and helps other companies in the industry to provide reference ideas.