Research On Market Value Management Strategy

Since the reform and opening up,the capital market of socialism with Chinese characteristics has achieved full circulation,which enables the collective interests of shareholders of listed companies to be reflected in market capitalization.Through the implementation of equity incentive plan,the interests of managers and shareholders of listed companies reach a consensus on market capitalization.The goal of Chinese listed companies has gradually shifted from pursuing business profits to pursuing the company's intrinsic value,that is,market capitalization.With the continuous development of the socialist market economy,market value management is gradually valued by the leadership of enterprises.The main content of the economic value added EVA is to compare the relationship between the profit and the investment of all the capital.The value is the difference between net profit and all invested capital after tax payment.As a long-term strategic management method,market value management is of great significance to listed companies.Therefore,it is very necessary for us to study the market value management of listed companies.Through the study of market value management of listed companies,this paper compares the current situation of market value management between China's capital market and electric soul from the macro to micro point of view.By comparing the overall situation of the domestic game media industry,the value creation management system based on the EVA standard of economic value added is designed,and a feasible market value management strategy is put forward.Finally,the effect analysis is made and the implementation suggestions are provided.In this paper,the value creation management system,which is based on the value EVA as the standard,is managed from four aspects of the company's resource allocation,business service,equity structure and the high management of the company.Through the establishment of variables and the calculation of the net profit after tax and all the invested capital,this paper compares the traditional financial methods and fully considers the capital cost of the company and draws a conclusion.