Research On The Electric Market Competition Of China And Countermeasure

The electric market of our country has been in hair, fails, distribution vertical integration monopoly management mode all the time for a long time. With the transition of the economic system of our country, in order to meet the development of market economy, in recent years, our country has already begun to try and advance the reform of electric system. The overall goal of the electric system reform is to construct the government and supervise the electric market system of division between politics and enterprises, fair play, opening in order, sound development under.With the setting-up of the electric market, the aggravation of market-based competition of electricity, electric enterprises face the new situation, display and compete for the incompatible question with electric marketization too, if enterprises lack vigor, management benefit low, in poor service, profit ability is insufficient, the electricity is information-based development lags behind etc. relatively.This text analyses and researches the characteristics and laws of the electric market through enumerating the situation of the domestic and international electric market, relation between three of company, electric wire netting enterprise and end user that especially generate electricity, thus give readers a clear electric market concept. As to the problem that electric enterprises exist in the competitive environment of electric market, the thesis has been dissected deeply too, combine electric enterprise's reality, has put forward countermeasure one by one, strengthen the marketing strategy of the market, find the market accurately, improve brands, price strategy, construct the broad, unblocked marketing network. Exploit market actively, seek the new point of growth of profit; Insist on the management innovation, strengthen service consciousness. Set up and amplify the examination mechanism of the performance, strengthen performance management, give play to the role of encouragement of the system; Launch the technological innovation in a more cost-effective manner, advance information construction, use informationization to bring along the modernization of business administration.