Research Of Tangshan Shi Da Furnitur Co.Ltd Development

With the promotion of urbanization of Hebei Province and the driving of Beijing-Tianjin-Hebei integration,as well as the continuous development of regional economy,Tangshan's furniture industry ushers in the good development environment.On the whole,after several decades of development,the furniture market has undergone great changes,the competition is becoming increasingly fierce and the industry integration is under way.The level of enterprises strategic management is related to their long-term development.Facing the fierce market competition,only the enterprises with scientific strategic thinking and complete safeguards can win.This paper systematically studies the development strategy of Shida Furniture Company.Firstly,the relevant theories of strategy are sorted out,and then the strategic management theory and strategy research method adopted in this paper are established.Secondly,using PEST analysis,the macro environment of the company are analyzed,then the systematic research on furniture industry's competitive environment of our country is carried out.After expounding Shida Furniture Company's internal resources and abilities,the company's market opportunities and threatens,as well as the internal strengths and weaknesses,are summed up.Thirdly,with the tools of SWOT analysis,on the basis of summary of company internal and external environmental analysis,the company's total development strategy is formed,including corporate-level 's growth-oriented strategy,business tier's brand centralization strategy and service differentiation strategy,functional-level's Technical strategy and human resource strategy.Finally,based on Shida Furniture Company's status and its development strategy,safeguard measures are put forward to guarantee the corporate strategy's effectively implementation.