The Policy Selections And SWOT Analysis On The Development Of The Furniture Industry Of Our Country

Since the execution of the reform and open policy, the furniture industry of our country has got quick development. But compare with other mature industries, the furniture industry has many problems. On the base of the predecessors' research, embarked from our country's reality, through the analysis about the overall development situation, the production and exporting trait of our country's furniture industry, using the SWOT analysis method,this article has comprehensively analyzed the strengths, weaknesses, opportunities, and threats of our country's furniture industry.And also this article uses indexes such as gross industrial output value, trade competitive index, import and export price ratio, revealed comparative advantage index, regional scale advantage index and industrial concentration degree to analysis the industry scale ability, the international trade ability and the industry agglomeration ability. From all of these, this article has found out the strengths and opportunities our country's furniture industry has owned, the weaknesses and threats our country's furniture industry has been faced, and has raised up the policy selections to promote the development of our country's furniture industry.The research indicates that on the aspects of geography position, production efficiency and international trade ability, our country's furniture industry has strengths; on the aspects of brand construction, process technology and export market, our country's furniture industry has weaknesses; on the aspects of development environment, industry agglomeration, sales model, our country's furniture industry has opportunities; on the aspects of the cost of labor force, the supply of raw materials, the trade barriers, our country's furniture industry has threats. Our country's furniture industry should form our own brands, improve the overall quality of the furniture product, adjust the product and industry structure, optimize the market mechanism and realize the export multiplication. Our furniture association and government should strengthen the policy support and guide the long-term development of the furniture enterprise.