A Travel Company Based On Customer Evaluation Research On WeChat Marketing Effect Evaluation

Under the law of market economy,enterprises mobilize various resources and use various methods to recommend products and services to consumers.This continuous process state is marketing.In the Internet age,technological advancement has changed the world economic model,and the theory and practice of marketing have also changed.As the traditional tourism industry has quietly changed and upgraded with the pulse of the times.WeChat shows the powerful penetration of its new era of social media tools.After the WeChat payment function is launched,it has become the most important business platform for enterprises.The marketing of tourism enterprises on WeChat platform is not only a necessary measure to keep up with the needs of consumers,but also a realistic need for enterprises to adapt to the development of the times and complete industrial upgrading.This article takes A travel company as the starting point for WeChat marketing.By combining the relevant theories of WeChat marketing and applying scientific analysis methods,the WeChat marketing effect is transformed into the judgment basis of A company's WeChat marketing strategy,which provides reference for the marketing management of tourism industry practitioners.Firstly,this paper summarizes the research background and research significance of WeChat marketing,and expounds the domestic and foreign research status of WeChat marketing from different scholars' research perspectives.The research content and method are established.Secondly,starting from the concept of WeChat marketing,expounding the content and role of WeChat marketing,highlighting the results and marketing status,detailing the specific form of WeChat marketing,and introducing the common methods of WeChat marketing,for the next step to the marketing effect of customers Evaluation analysis is paving the way.Thirdly,introduce the basic situation of A tourism company,use the literature research method and questionnaire survey method to analyze the effect of A tourism company WeChat marketing,and use statistical analysis method,case analysis method and other methods to solve the problems of A tourism company WeChat public number platform.,draw the conclusion of the analysis.Finally,the promotion strategy of Wechat marketing of A tourism company is proposed,and the protection of WeChat marketing talents,team building and process improvement is ensured to ensure that the new WeChat marketing strategy brings more economic benefits to A tourism company.