The Analysis On The Mobile Marketing Strategy Of E Fund Company

The Internet age,the age of the Internet economy mode changing,constantly present in the industry,the industry is no exception.The development of the network to the broad masses of investors in the economic mode,life style and thinking mode etc.There has been a fundamental change,funds and the company's business model must be along with them.Through the Internet,the fund company can more quickly and in a timely manner,to fund products information,investment strategy,financial education information is passed to the investors,and investors can also use more Internet e-commerce platform,mobile terminal,the funds are traded to interact with the fund company,etc.Fund companies also use the investors lifestyle change,use the Internet to promote fund product information,such as new business,attract more investors' attention,obtain good marketing benefits,the funds for the company's sales growth and ownership,of course also for fund management fee income brings greater contribution.With the continuous advance of the Internet age,the increasingly fierce competition in the industry,fund sales mode relying too much on traditional Banks and brokers,makes the fund companies and sales organizations have a larger sales conflict of interest.Therefore,in the context of the Internet for the sharp increase of the end user,fund companies to discover the internal advantage,strengthen the marketing mechanism,so as to enhance their own competitiveness of sales,improve customer experience,expand the scale of asset management.In this environment,the fund company's mobile marketing plays an indispensable role,is a sales of propellant,is very important.Therefore,how to do a good job of marketing at present mobile terminal is fund companies now need to focus on one aspect.Based on the above background,this paper in order to fund the market marketing theory as the core,combined with the related knowledge of finance and the Internet,and refer to a large number of related literature,on the basis of mobile terminals at E fund company marketing strategy are analyzed.First,using PEST analysis method for E fund companies such as facing the external environment,industry competition environment,this paper analyzed the marketing environment,found E fund companies in the industry's leading position,with assets under management,solid management experience,rich customer resource advantages;But there are alternatives to more,strong dependence on consignment channels,product differentiation is not big,mobile marketing is weak,the data mining aspects need to improve.E fund according to the above analysis conclusion,the company's marketing strategy,especially puts forward some Suggestions to mobile marketing,on the premise of foster strengths and circumvent weaknesses,emphasize in the CRM system construction,digital precision marketing,customer loyalty and recognition of these three aspects is optimized,so as to improve the benefit of mobile marketing,work for E fund the company's sales and make a contribution to the development of the company.Hope that through the analysis of the E fund company and the research conclusion,also for other domestic fund companies marketing optimization reference value.