Research On Marketing Management Of Financial Products In H Bank Shenyang Branch

We all know the development of our economy in recent years.Banks have played a greater role in the development of our country.The concept of financial management has been raised with the improvement of people's economic level.At this stage,more and more financial products are flooded in the public life,and most of these financial products come from local commercial banks.Each bank has its own unique way of financing,they are constantly exploring and innovating in marketing,in order to promote the promotion of its products.H Bank is the representative of local commercial banks.Therefore,H Bank is selected as the research object to explore the marketing of financial products of local banks at this stage.Taking Bank H as an example,this paper analyzes the marketing strategy of its financial products by consulting literature,setting up questionnaires and interviews.First of all,we will understand the general situation of banks and the marketing status of financial products.Then,this paper analyzes the main problems in the marketing of H bank financial products: The division of marketing market is not clear,Lack of effective marketing strategy,there are big defects in marketing team building,and the construction of network platform is not practical.Formulate marketing strategy and plan for the problems found above: A well-defined marketing market,Establish effective marketing strategies,Build a sound marketing team,Operating mature network marketing.Research discovery,In view of the marketing problem of personal financial products of Bank H Shenyang Branch,we need to formulate reasonable action plan: Building a strong organizational structure,Design decision and reward system,Developing human resources,The corporate culture of CCB;Besides,risk control:Law and Policy,Market,Credit,Liquidity,Information Transfer,Product Establishment,Early Termination,Delay in Payment,Principal and Financial Proceeds,Force majeure.It is hoped that the analysis of this paper will be conducive to the correct establishment of financial products marketing strategy and the formulation of specific marketing plan for the decision-making level of Shenyang Branch of Bank H.