Research On Logistics Service Quality Evaluation Of Z Cross Border E-Commerce Enterprises

Recent years,the continuous development of economic and information globalization,the continuous progress of Internet technology and information technology have made the electric business of China develop rapidly.Various types of e-commerce platforms have sprung up continuously,which have triggered a major change in the business model of the traditional retail industry.Whether the enterprise has the stable customer resources,whether it can stand out in many cross-border e-commerce and improve the core competitive ability,the key depends on the customer satisfaction evaluation.While taking about Z cross-border e-commerce enterprises as an example,explores and selects the logistics service indicators of Z enterprises,designs a questionnaire on the evaluation of Z cross-border e-commerce logistics services,and analyses the logistics service indicators closely related to customer satisfaction by analytic hierarchy process,so as to study the countermeasures to improve the customer satisfaction,so that the Z enterprises will actively take the initiative to go.Improve customer satisfaction and put forward constructive suggestions for its management.