Research On The Commercial Real Estate Development Strategy Of Inner Mongolia Mingze Group

With more than 30 years of rapid expansion and development,China's residential real estate industry has gradually entered a rational,stable and orderly development track.Commercial real estate is different from residential real estate,and its development opportunities and challenges are equally prominent and obvious,especially as China's economic development has entered a new normal,with new industries,new forms of business,new technologies and new models as the core drivers.It has become an important force to promote China's economic growth,and it is imperative to optimize and upgrade the industrial structure.Based on the background,how to rely on the existing development foundation,adapt to the future development trend and achieve sustained growth and development has become a strategic issue for the industry enterprises to think and clear deeply but also urgently.In view of the issues,this paper takes Inner Mongolia Mingze Group as the research object,combines the development of commercial real estate in Hohhot,the city where the company is located,and it uses the research method combining theory analysis and case analysis to describe the development status and the existing problems of the company's commercial real estate.Then it analyzes the macro environment and industry environment facing the development of the company's commercial real estate,and analyzes the basic conditions such as the company's own resources and capabilities.Based on SWOT analysis Matrix,the author put forward that the development strategy of commercial real estate should take the road of expanding development strategy.Finally,according to the above strategic choices,the corresponding measures are around the business concept,organizational structure,financing ability,talent introduction,enterprise culture,etc.Through the research of this article,it is not only for the company to clarify the future development strategy direction,explore an effective way to break the situation,but also has a certain reference value.And in Hohhot other enterprises in the same industry to develop commercial real estate business has a certain reference role.