Research On The Development Strategy Of Inner Mongolia Chuangke Xingkong Technology Incubator Co., Ltd

At present,the economic development of China has entered into a new version,and it is imperative that all localities must speed up the adjustment of industrial structure,complete the conversion of old and new kinetic energy,and achieve the high-quality economic development.In this process,the role of “mass entrepreneurship and innovation” plays an essential role in economic transformation and growth.Thus,the state has successively issued a series of policy documents,which are used to support and encourage innovation and entrepreneurship.Moreover,in-depth implementation of reinvigorating China through talents and innovation-driven strategies are carried out.Overall,an external environment conducive to the development of technological incubator industries has taken shape.However,considering the facts that the field of technological business incubators in China are generally new and recently most of new incubators have similar management modes,single profit models and homogenization competitions,how to establish a suitable and long-term incubator based on the actual development of the region and industry deserves our studies.This paper took Inner Mongolia Chuangke Star Technology Incubator Co.,Ltd.as the research object,and studied the developmental strategies of native incubators in Inner Mongolia based on the perspective of enterprise strategic management.Through the PEST model,Porter's five-force model,SWOT model,EFE model and VRIO model,the current internal and external developmental environment of this company,as well as the problems faced on the way,were qualitatively and quantitatively analyzed.In conclusion,the current external environment was the opportunity is slightly larger than the threat,where the company should pay sufficient attention to the existing threats and plan measures in advance.Otherwise,the external impacts for future operations will be relatively large,and there will be risks of deterioration of the external environment.Meanwhile,the internal environment in this company had obvious advantages and disadvantages,and the advantages are slightly larger than disadvantages,where it should work hard to improve the governing structure,improve the incentive system,build corporate culture,and build sustainable profitability,continue to expand and strengthen the superior resources,and cultivate core competitiveness.So,I think the developmental strategy of this company should adhere to the strategy of integrated expansion,which means firstly horizontal integration and development to achieve economies of scale and defeat competitors,then vertically expansion of the supply and market sectors to the occupied industries.Upon the competitive business strategy,the differentiated development strategy should be continued.Gradually own brand of the products should be cultivated and finally own unique competitive advantages and distinctive features will be formed.To ensure the above strategic objectives,the author proposed six specific and promoted measures,including continuing to strive for national political support or subsidies,building a more convenient investment and financing service platform,gradually opening up the space market in Counties or certain area,creating an expert thinking platform and the talents reserved base.Besides,the suggestions also included the ability to continuously improve the integration of social resources,and the realization of the strategic goals in each stage,continuously enhance the company's right to speak in the upstream and downstream through the industry chain,and promote the construction of the whole industry chain of incubators.Another six aspects of guaranteed measures were also proposed,for example optimizing organizational structure,cultivating corporate culture,sorting out managing processes,improving capabilities of service,improving the assessment of performance,strengthening prevention and control of risks,and constantly improving organizational systems,institutional system,processing system etc.,in order to ensure the realization of developing strategy in the company from all aspects and multiple dimensions.