Research On Development Problems And Countermeasures Of Retail Business Of DG Rural Commercial Bank

With the continuous reform of the economic system,China's commercial banks have gradually entered the market,as have rural commercial banks.Among them,the retail business plays an increasingly important role in the market due to the characteristics of high returns and low risks,attracting domestic commercial banks to transform,resulting in fierce competition in the banking retail sector,and the competitive landscape of banking retail business is also changing.Based on this,this paper intends to take DG Rural Commercial Bank as the research object,and divide the article into five parts.The first part is the introduction.This part mainly introduces the research background,research purpose and significance,methods and technical routes of this paper.The second part is the concept definition and related theoretical basis.Based on the relevant literature,the paper makes a reasonable definition of the retail concept of the commercial bank,and makes a certain pre paration for the subsequent introduction.The third part is the analysis of the status quo of retail business of DG Rural Commercial Bank.Through the literature collection and questionnaire survey,it provides an objective and in-depth understanding of the development status of DG Rural Commercial Bank's retail business.The fourth part is the problem of the retail business of DG Rural Commercial Bank.This part intends to compare and analyze the development status of DG Rural Commercial Bank's retail business,and analyze the similar financial institutions of the same kind.It also has a deep analysis of DG Rural Commercial Bank's development of retail business.There will be issues that may be involved.The fifth part is to improve the development of DG Rural Commercial Bank's retail business.According to the problems existing in the development of DG Rural Commercial Bank's retail business,combined with the actual situation of DG Rural Commercial Bank,it provides reasonable countermeasures for improving the retail business level of DG Rural Commercial Bank.Suggest.