TY Securities PB Business Research

PB originated in the United States in the 1970 s,the earliest concept is around trusteeship and liquidation.PB is the main brokerage business in China.It provides one-stop comprehensive financial services for high-end customers such as private equity,high net worth customers,etc.Thanks to the support of the national policy in 2012 and the rapid development of private equity funds,PB has received unprecedented attention from securities companies.They have tried PB one after another,so they have increased investment and intensive farming.With the rapid development of securities industry in the future,the differentiated mode of securities companies will be divided into different service groups and different types of business directions,which will promote the development of PB towards a more sophisticated and deeper level.TY Securities was registered in Kunming,Yunnan Province in 2004,and successfully listed on Shanghai Stock Exchange in 2007.After years of development,the company's business outlets have increased year by year and distributed throughout the country,with 108 branches,covering the municipalities directly under the Central Government in Beijing,Shanghai and Shenzhen,setting up regional business centers,building a full license and business line business system,which has gradually become a corner.Local securities companies have developed into medium-sized securities firms nationwide.In 2015,the company started PB-related business,including the development of comprehensive custody and administrative services of private equity funds,the construction of PB transaction system,and so on.Compared with large-scale securities companies,small and medium-sized securities companies are facing a very difficult situation in terms of business qualification,capital scale,channel coverage and business cost,and TY securities is no exception.This paper takes the PB of TY Securities as the research object,aiming at the problems of single business mode,limited number of high-quality institutional investors,lack of relevant business development qualification,unreasonable organizational structure,insufficient information investment and various risks faced by TY Securities PB,based on the analysis of the external environment of PB,using SWOT to establish matrix analysis,lists the pairs of TY Securities PB.The AHP analysis shows that we should grasp the external opportunities and give full play to our own advantages.We should base ourselves on Yunnan market,strive to obtain the full license of PB chain,enhance differentiated services,enhance the training of institutional investors,increase information investment,introduce professional talents,improve organizational structure adjustment and strengthen risk prevention.Make the income of PB become one of the main revenue of company brokerage business,and finally reflect its due value in the goal of transforming to wealth management.