Research On The Development Problems And Countermeasures Of Asset Trusteeship Business Of G Bank Henan Branch

As one of the effective risk prevention mechanisms in China's financial mar ket,asset custody business has a history of more than 100 years in foreign coun tries,and its development is more perfect than that in China.The development o f asset trusteeship in China can only be traced back to 1998.With the developm ent of market economy and the optimization of economic system,China's asset t rusteeship industry has gradually entered a stage of rapid development.However,as an imperfect financial business in the process of economic mar ket development,how to ensure its healthy,safe and stable operation while ensur ing its rapid development has become an important issue to be solved.With the development of high-tech Internet technology,most traditional industries are dee ply influenced by the innovative resource allocation channels of the Internet.The traditional financial industry can not stay out of this wave.Securities firms,ins urance trusts,small and medium-sized banks,the new situation of separating the asset custody market and the emergence of new competitors of the emerging ecommerce network financial business platform,the development of banking busin ess of Bank G Henan Branch is facing great challenges.When it finds that the physical channels of traditional industries are obviously unable to compete with t hem,Bank G Henan Branch decides to avoid it by means of business reform an d transformation.To avoid the fate of being eliminated by the society,the transf ormation plan is to transform the traditional bank,which is dominated by traditio nal business,into a service bank,which provides financial intermediary services,financial advisory services,investment advisory services and other emerging servi ces.The nature of asset custody business itself is such a kind of bank intermedi ary service business.Henan Branch of Bank G collects intermediary service busi ness income by providing asset custody service.At present,asset custody,a low-carbon service business,has become a cruci al step in the transformation of G Bank Henan Branch.However,the developme nt of the asset custody business of Bank G Henan Branch is unsatisfactory.Influ enced by the characteristics of developed rural economy,small-scale entity,weak economic capacity and less demand for asset custody,the development of the a sset custody business of Bank G Henan Branch has entered a bottleneck.On this basis,this paper carries out the analysis and exploration of the problem of the asset custody business of Bank G Henan Branch.Firstly,this paper introduces t he basic concepts,classification and influencing factors of asset custody business.Secondly,this paper briefly expounds and analyses the current situation of the a sset custody business of G Bank Henan Branch,and then analyzes the external e nvironment of G Bank Henan Branch through PEST method and SWOT analysis method.Then it begins to analyze the internal financial status and asset custody business status of Bank G Henan Branch,and finds out the problems and limit ations in the asset custody business of Bank G Henan Branch.Only by investiga ting its original ability can it cure the problem.Finally,it puts forward pertinent and constructive suggestions on various asset custody business issues,aiming at promoting the development process of the asset custody business of Bank G He nan Branch.