Study On Retail Business Transformation Strategy Of Bank Of Jilin

At present,China's financial market development and the international market increasingly close,domestic capital market pressure unprecedented high.Since the launch of the 12 th five-year plan,economic development has been accelerated,interest rate liberalization has been deepened,and competition among Banks has become more intense.In recent years,China's economic development has been promoted step by step,and the national income level has also been improved accordingly.The single bank deposit business has been in conflict with the diversified financial management needs of the public.Only by providing better services,a variety of financial management and investment consulting services,can Banks meet the needs of customers.As an urban commercial bank,Bank of Jilin has deficiencies in bank products,management and services,which are not conducive to the stable development of its retail business.How Bank of Jilin realizes the transformation and development of its retail business is a problem the bank pays close attention to.In the new economic development background,Bank of Jilin retail business transformation is a big project,on the one hand,to draw lessons from the scientific theory of retail business,on the other hand to learn of the success of domestic commercial bank retail business transformation,based on the bank's retail business transformation of the status quo,according to the shortage of transformation plan of design science,to achieve the transformation of retail business smoothly,promote the stable development of Bank of Jilin.Firstly,this paper summarizes the concepts and theories related to the retail business of commercial Banks.Then it discusses the general situation of retail business transformation of Bank of Jilin and its deficiencies.Customer source channels and relationship management level need to be expanded and improved;Product categories and innovation capacity need to be enriched and strengthened;The pace of team building and service mode need to be changed;Then,the paper analyzes the experience of domestic commercial Banks in the transformation of retail business,mainly for state-owned commercial Banks,joint-stock commercial Banks and urban commercial Banks from three perspectives to analyze and summarize the experience,and finally draw lessons from the experience;Finally,based on the experience of lessons,combined with current situation and existing problems and causes of Bank of Jilin transformation,summing up the policy Suggestions of Bank of Jilin retail business transformation,namely to strengthen the customer-oriented service concept,implementing self-service channels and operation mode of the overall transformation,exclusive community Banks set up in accordance with customer requirements,make science and technology financial fast into the green channel.At the same time,the paper analyzes the guarantee of strategy implementation,namely strengthening organizational leadership and fine management level,cultivating operation mechanism conducive to innovation and development,establishing good ecology of product system differentiation,strengthening talent training and marketing system construction,improving retail assessment system,and strengthening compliance risk management.In a word,I hope to contribute to the retail business development of Bank of Jilin through a series of studies.