The Study On The Transformation Of Retail Banking Business Of Huishang Bank

Retail business of commercial banks with its huge customer base, connected almost all financial activities. With its comprehensive services and facilities and the continuous progress of financial technology, provides customers the diversified and personal financial products and services, leading financial resources in the economy to be more optimized configuration. In the1990s, the development of retail banking has gradually become an important part of the strategic transformation of the national commercial banks; the status and role of the retail business have been continuing to rise in the course of business of commercial banks rising. But retail business development of China’s commercial banks over relies on the expansion of business scale to size the market, and does not attach importance to the quality of products to enhance the retail business, making the sustainable development of the retail business is being challenged, so retail business transformation is imminent.Huishang Bank put the retail business into development planning since its inception in2005. After seven years of development, the size of the retail business has continued to expand, the product system has gradually formed, the team professional level of the retail business has continuously improved, and customer relationship management system has been officially put into operation. However, Huishang Bank is still in the time of traditional credit business expansion, and the retail business is of serious structural imbalances. The extensive business model which is relied on the consumption of resources and manpower has begun restricting the retail business of the Huishang Bank’s sustainable development. The lack of technology and personal support, the low level of customer relationship management, and the inadequate risk control system, make the retail business development more difficult. Rely on the consumption of resources and manpower to the extensive mode of operation has begun restricting the sustainable development of the merchants’retail banking, strategic transformation becomes the only way to develop retail business.Currently, with the increasingly fierce competition in the market of retail business, financial disintermediation deepening and acceleration of the process of marketization of interest rates impact. Huishang Bank over-reliance on the profit model of the deposit and lending spreads, combined with the continuous improvement of the regulatory standards and risk management difficulty, these factors make its retail business faced with severe challenges to deal with the complex and volatile market environment, Huishang Bank must actively promote the implementation of the retail business transformation. However, the transformation of the retail business is not the partial adjustment of the business strategy, but the change in direction of the strategic level. Through the transformation of the retail business, Huishang Bank achieves the change to comprehensive wealth management banks, physical outlets to electronic banking by operating the transition to business customers. Its retail banking business customer base is stable, the market demand, policy support, the deepening of the application of technology, provides a feasible conditions for the its retail banking transformation.In order to promote the realization of the retail business transformation, the Huishang Bank should future development targeting to carry out comprehensive management, cultivate a versatile financial intermediary, and understanding of the development of the retail business from a strategic way. First of all, it should optimize the business structure, prove the system, using innovation to driven the retail business development. Second, consolidate the basis of the CRM system through the improvement of customer filings, and ensuring that the full application of information resources. On this basis, segment the market, providing customers with differentiated services, and culture the Huishang Bank becoming the preferred bank for the retail business market. Thirdly, Broaden the Huishang Bank retail banking service channels through the promoting of physical outlets functional transformation, increasing self-service banking delivery efforts, and strengthening the distribution function of the electronic channels. Lastly, constantly improve the retail business internal organizational structure and internal control system, to provide a favorable environment for the Huishang Bank retail business transformation.