The Research On Cleancool Fiber Tag Plan And Its Valuable Model

China is a major textile country in the world,and it is also a big country of textiles raw materials,especially in chemical fiber industry,which ranks first in the world.However,after years of development,China chemical fiber textile industry still exists the problems of heavy quantity,light quality,heavy manufacturing,light brand,which is highly relevant to the long-term industrial structure of China chemical textile industry.The whole industry is still in pressure of destocking,reducing excess capacity and optimizing industrial structure.From the media reports,according to the guiding spirit of the“China chemical fiber industry‘13th Five-Year'development plan”and the“2525road map for China manufacturing”developed by the State Council,in order to enhance the overall level of China manufacturing,“China needs to develop the intelligent manufacturing as the main direction,close with internet plus and public entrepreneurship and innovation,and to accelerate the construction of the industrial internet cloud platform and the open‘E&I'platform based on the internet(Wang Er De,18^th May,2017).It has very important strategic significance for enterprises to change the management mechanism.The purpose of this study is to supply an in-depth analysis of the industrial competition and the internal and external situations of the enterprise based on the policy guidance,to help us formulate appropriate strategies and build a foundation for sustainable development.This paper adopts the analysis method of industry research and case study combining with theories of competitive strategy,brand strategy and business model theory,to put forward KANG LUN FIBER TAG PLAN in the point of strategic way,and therefore to construct an overall development framework in the basis of valuable model by analyzing the overall industrial development trend and the internal and external competitive advantage.