Research On Marketing Strategy Of Zhejiang Fangyuan Detect Company Of Third-party Testing Business On E-commerce

With the rapid growth of network technology and the rapid development ofe-commerce, online shopping has become an explosive new consumption patterns.Quietly changing online shopping environment, testing will incorporate third-partytesting organization as an important aspect. Third-party testing agency will usher innew opportunities. Opportunities will also face a challenge in the face of networkproducts market, third-party testing agency will usher in incalculable prospects fordevelopment, will inevitably be to provide safety and security products for onlineshopping electricity supplier of the most reliable service providers.In this paper, Zhejiang Fangyuan electricity provider’s network to detectthird-party testing services for the study, using the basic model and analyticalmethods of marketing theory, designed for research and development of marketingstrategy for third-party company’s e-commerce business. First, the use of PEST toolZhejiang Fangyuan testing company to study the macroeconomic environment, andanalyzing the current development of e-commerce, and then use the five forces modelanalysis of industry competition, identify opportunities and threats faced by thecompany. Then, the analysis of the company’s resources and capabilities, such asinternal environment, identify internal strengths and weaknesses. Then with thedevelopment trend of network electricity supplier, SWOT analysis and generalcompetitive strategy models, Zhejiang Fangyuan detected by the electricity supplierthird-party testing company network business marketing strategy can take acomparative analysis. Then, depending on market segmentation and positioningstrategy, Zhejiang Fangyuan testing company market positioning, subsequentlyidentified Zhejiang Fangyuan testing company’s product strategy, pricing strategy,channel strategy, service strategy, account management strategies. Finally, the articlealso made a series of security system to promote steady implementation of marketingstrategies.Because I have certain limitations in terms of the level of knowledge, researchmethods, data sources, etc., the research on marketing strategy design of Fangyuandetect E-commerce of third-party testing just proposed a framework, I hope theseefforts can provide greater convenience for future researchers.