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Research On Organizational Structure Reform Of USUNBIO Company Based On Business Transformation

Posted on:2020-12-26Degree:MasterType:Thesis
Country:ChinaCandidate:M M SongFull Text:PDF
GTID:2439330596488002Subject:Business administration
Abstract/Summary:PDF Full Text Request
The “Thirteenth Five-Year Plan” identified biomedical materials as a major strategic product and identified high-performance medical instruments as key breakthrough areas.USUN is a medical instruments manufacturer that develops and produces wound repair dressings.However,there are many problems in the medical instruments commercial circulation system.In addition,the medical instrument market is affected by national policies such as medical insurance control fees,centralized procurement,and two-vote system.In the Internet+ era,commercial channels have been reshuffled.Various e-commerce and micro-businesses have a lot of demands for functional FMCG.USUN has seized the situation,adjusted its strategy,and carried out business transformation.From only sells medical instrument products to develop functional formulas and new materials according to customer needs.In order to promote the development of new business,organizational structure reform has become an urgent problem to be solved.First of all,this paper studies the necessity of the organizational structure reform of USUN from theory and practice.In theory,the basic theory of organizational structure is studied,and the relationship between organizational structure and strategy,the concept of amoeba operating model,and the advantages and disadvantages of amoeba organizational structure are highlighted.In practical aspects,it analyzes the development status of the industry in which USUN is located,the challenges after business transformation is faced by USUN.It focuses on the problems existing in the company's current organizational structure and its impact on the company.Secondly,after analyzing the objectives,the choice,the feasibility and the implementing points of introducing amoeba business model of the company,the specific amoeba organizational structure reform design research was carried out.The amoeba organizational unit was divided,the internal trading system was constructed,the business objectives and cost budgets was formulated,and the business statement was compiled.In addition,by analyzing the resistance faced by the implementation of the amoebic tissue structure,five aspects of safeguards were studied to promote the implementation of the amoeba organizational structure.Through the research in this paper,it is concluded that the amoeba organizational structure is the best choice for the business transformation stage of the USUN.And it is gradually promoted according to the company's operation,and ensures the substantive implementation of various safeguard measures during the implementation of the reform.To promote the development of new business,promote the realization of the company's strategic goals,and enhance the company's competitive advantage.
Keywords/Search Tags:Business transformation, Organizational structure reform, Amoeba organization
PDF Full Text Request
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