Research On Marketing Strategy Of Intelligent Agricultural And Aquatic Products Of China Electric Information Industry Company Limited

With the improvement of China’s economic level and science and technology level,Intelligent agriculture industry is booming in China.China is a big agricultural country,but agricultural informatization and wisdom are still in the initial stage.Facing the broad market of smart agriculture,China Electrical Information Industry Co.,Ltd.must timely revise and optimize its marketing strategy of Intelligent agricultural and aquatic products,seize market opportunities,rapidly improve its competitiveness,and strive to advance towards the goal of industry leader.This is also the focus of this study and analysis.According to the current situation and problems of Intelligent Agricultural and Aquatic Products of China Electrical Information Industry Co.,Ltd.,this paper mainly carries out the external macro-environment analysis,industry competition analysis and enterprise internal analysis of Intelligent Agricultural and Aquatic Products of China Electrical Information Industry Co.,Ltd.;Through SWOT analysis,we can analyze its advantages,disadvantages,opportunities and threats,and find out the appropriate competitive strategy;Market segmentation,target market selection and market positioning are carried out by STP analysis method;Use 4P marketing theory and previous analysis results to formulate the corresponding marketing strategy,and implement and control the marketing strategy.Based on the marketing theory and the actual situation of Intelligent Agricultural and Aquatic Products of China Electrical Information Industry Co.,Ltd.,this paper formulates the marketing strategy,hoping to provide some reference for the development and growth of Intelligent Agricultural and Aquatic Products of China Electrical Information Industry Co.,Ltd.,and bring some reference for the relevant enterprises in the intelligent agricultural industry.