Analysis Of Jingdong Supply Chain Financing Model

In recent years,SMEs have played a key role in China's economic development and provided the most basic impetus for China's economic growth.However,the difficulty of financing caused by low fixed assets and poor business performance of SMEs restricts their own development.The advancement of technologies such as the Internet and big data,as well as the development of e-commerce,provide an opportunity to solve the financing problems of SMEs.The Internet e-commerce platform has entered the supply chain finance field by cooperating with financial institutions such as banks or setting up financial companies by themselves.It can be said that supply chain financing is an extremely rapid financing model for solving the financing dilemma of SMEs.In the e-commerce platform for supply chain financing business,Jingdong supply chain financing model is a typical example,so this article selects the case of Jingdong for analysis.This paper analyzes the impact of Jingdong's supply chain financing model and proposes to improve the Jingdong supply chain financing model.First of all,this paper sorts out the definition of supply chain financing,supply chain financing mode and supply chain financing development stage,and finds that supply chain financing has the advantages of low financing cost and high financing efficiency.Secondly,taking the Jingdong supply chain financing model as an example,it sorts out the background of Jingdong's supply chain financing,the two stages of Jingdong's supply chain financing and the corresponding products in two stages.Thirdly,this paper analyzes the impact of Jingdong's supply chain financing model.On the one hand,the impact of Jingdong's supply chain financing model on JD's own development is mainly reflected in financial indicators.On the other hand,JD's supply chain financing model is for JD's upstream and downstream SMEs.The impact is mainly reflected in reducing the financing cost and improving the financing efficiency,and puts forward the risk of the Jingdong supply chain financing model.Finally,in order to prevent the risks in the Jingdong supply chain financing model,it is proposed to strengthen the cooperation between commercial banks and JD,to strengthen JD's qualification review of upstream and downstream SMEs,and to strengthen the verification of the authenticity of SMEs' upstream and downstream SMEs.At the same time,Jingdong's white paper in 2018 involved the application of blockchain technology to various scenarios.Therefore,this paper proposes to accelerate the intelligent construction of Jingdong's use of blockchain new technology for supply chain financing mode.Finally,I hope that this article can bring inspiration to other e-commerce platforms that carry out supply chain financing business.