A Case Study On The Development Of PingAn Bank's Retail Business

In the past two decades,China's commercial Banks have made profits mainly by serving large and medium-sized enterprises.At present,the domestic economic growth momentum is gradually shifting from investment to consumption,and the banking business structure needs to be adjusted accordingly.As the main consumer,individuals and small and micro enterprises will become more and more important.Focusing on the development of retail business is the inevitable choice for commercial Banks to break through during the period of domestic economic transformation and industrial upgrading.The retail business of commercial Banks is both profitable and economical,which is the breakthrough for commercial Banks to face the downward pressure of net return on capital and the pressure of capital replenishment.Thanks to the rapid development of fintech,a fast and convenient Internet platform has been created for Banks to carry out retail business,enabling Banks to rapidly develop users and form scale effect.China's commercial bank retail business started late but developed rapidly,China merchants bank has been in the leading position in retail business,is recognized as the “king of retail business”.After "Ping An bank" put forward various strategies to develop its retail business,its retail business ushered in great development and made great progress.Based on literature review and data analysis,this paper applies basic theories such as financial deepening theory,and conducts case analysis in combination with the specific situation of "Ping An bank" retail business development.By analyzing the development direction and implementation effect of the retail business development strategy of "Ping An bank",the achievements of ping an bank in the aspects of assets,liabilities and products in the development process of the retail business are affirmed,and the problems such as insufficient capital adequacy ratio and low asset quality in the development are also found out.At the same time,by comparing the retail business development of "Ping An bank" with that of China merchants bank,a leading bank in the industry,the gap and deficiency of "Ping An bank" in terms of business focus,assets,liabilities and products are concluded.In view of the above problems,this paper at the end of the "asset-light",adjust the asset structure,focus on risk control,customer focus and other countermeasures and Suggestions.The innovation of this paper is mainly reflected in the research perspective and the typicality of case selection.Compared with past research literature,some focused on enterprise marketing mode of retail business,others illustrate the development of the retail business of commercial bank from the overall situation of China's commercial bank,still others make some specific research on the secondary branches of commercial banks from the local perspective view.This paper chooses Ping An Bank as an example to study the specific situation of retail business development of only one commercial bank,which is obviously different from other literatures in the research perspective.At present,with the great growth of domestic commercial Banks' retail business,Ping An Bank has achieved remarkable results in recent years.Therefore,it is time-limited to select Ping An Bank for research.At the same time,it is more objective to discuss the development of "ping an bank" retail business by comparing the development status of "ping an bank" retail business with the industry leader.