Research On Tourism Service Marketing Strategy Of Lake Issyk In Kyrgyzstan

Today,with global economics,countries have spared no effort to develop the economy and thus promote national construction.With the deepening of economic transformation,more and more countries regard the tertiary industry,especially tourism,as the main direction of their economic transformation,and spare no effort to increase investment in this area.Of course,some countries and some projects have a greater effect because of the previous inspections and in-depth understanding of the market,but some countries have projects that are not sufficiently deep in the previous work,so the project investment is not only Failure to spur the local or economic development of the country has created obstacles to the transitional economy.With the implementation of China's “One Belt,One Road” strategy,exchanges between Central Asia and South Asia,China,Russia,Europe,and North Africa have become stronger,and exchanges between citizens have become more and more in-depth.Required consumer items.Lake Issyk is the largest tourist destination in Kyrgyzstan and a very popular tourist destination in Central Asia.However,due to the economic development of Kyrgyzstan,the tourism development of the Isek Lake Scenic Area and the implementation of tourism service marketing have been greatly restricted.Based on the development of Kyrgyzstan's tourism economy,this paper analyzes the current situation of tourism marketing in Isaac Lake Scenic Area,analyzes the tourism market demand of Lake Isek Lake and analyzes the tourism marketing environment of the scenic spot.Therefore,the marketing strategy of the Lake Isek Lake Scenic Area was proposed,and the means of guaranteeing the implementation of the strategy was proposed.Through this research,the aim is to contribute to the promotion of tourism and economic development in Central Asia.In this study,in the analysis of the current situation of tourism marketing in the scenic area of Isek Lake,the survey of tourists and the analysis of the data on the market size of the scenic spot,the composition of the tourists,the satisfaction of tourists,the problems of tourism marketing,etc.Based on the proposed tourism marketing strategy of the scenic spot,the objectivity and accuracy of the research are guaranteed.