Research On The Marketing Strategy Of Content Distribution Products Of Netconceots Company

In recent years,with the continuous improvement of Internet application technology and the increasing variety of online media types,companies have fundamentally changed their content and form in the process of marketing their own products and services.Distributing more enterprise-friendly content to its potential customers is becoming the most popular marketing method of the moment,and the tool that enables this marketing method to make the most of its value is the content distribution product.Therefore,content distribution products based on Internet media have gradually become a necessity for many companies to do online marketing.For the Netconcepts,which has been doing content distribution services,how to distribute products through content distribution,let the company occupy more market share in the field of content distribution products and services,and continue to maintain industry leadership,becoming the most important company at present.Company strategy.Based on the marketing theory,this paper analyzes the market positioning,target customers,competitive environment and its own status of the content distribution products of the company,and then through STP positioning theory,4P marketing theory,customer life cycle management theory.And SWOT analysis method to develop a marketing strategy that is in line with the competition environment of the content market of the Netconcepts content distribution products.Adjusted the small and medium-sized customers as the core customer group;content distribution products are more standardized products;standardized product and service price combinations for different customer types;increased sales through channels;increased free trials More potential customers,and constantly improve the customer management system.Finally,by adjusting the company's organizational structure and rewards and punishments,it actively contacts external investors and attracts talents to join,to ensure the marketing strategy of the content distribution products of the Netconcepts,and bring more sustainable benefits to the company.