Study On The Content Marketing Strategy Of A Company Beauty Brand

As new media continues to evolve and change,the content marketing form also continues to change.How e-commerce beauty brands can improve conversion in the market through use social media content marketing has become a huge potential and challenge in the market today,and is one of the major hot spots for research.Through reaserch on content marketing strategy,it not only helps brands to better serve their target consumers and make accurate content marketing strategies,but also helps to cope with the changing market environment and competitive landscape.In the context of the changing forms of new media,the author uses the case study method,questionnaire research and in-depth interviews to study the content marketing of A company beauty brand.I diagnoses the beauty brand content marketing problems: content form is single,contrary to the interesting principle;lack emotional interest communication,contrary interest principle;insufficient interaction between brands and users,contrary interaction principle.;not satisfied user’s personalized needs,contrary individuality principle.The study also explores the causes of these problems:brands rely too much on a single platform for content seeding;unclear brand positioning leads insufficient communication in emotional benefits;brand content marketing overly relies on KOL;branding lack personalizationThis study addresses the above problems and their causes,and proposes a content marketing solution about A Company beauty brand based on 4I marketing theory,specifically include :increase the content interest to promote user conversion;combine functional and emotional benefits;increase fans interaction through creative content distribution;enhance the experience for users and accumulate user assets.