Study On Spare Parts Marketing Strategy Of M Company In Venezuela

Bus is one sub-industry of the automotive industry, its development path is bound to follow passenger car industry. The competition of the products gradually transformed into competition for services. The difference of service policy will become an important factor to vehicle sales. Quality after-sale service and spare parts service will provide sustained, substantial profits to the company. How to improve the spare parts marketing, has become the company’s problem of the service strategy transformation. Compared with vehicle parts, it has a longer supply chain, much more kinds of spare parts. It is hard to be forecasted with the unpredictable demand. This article is based on the development and management of the spare parts business in Ve., in-depth analysis of business processes and operational status of the market, and study current problems. First, for the efficiency of internal management, I suggest improving the structures and work flow. Second, I answer the question how to avoid the financial risk, bring by the current economic situation, by improve the distribution channels. Third, I suppose to confirm the guide sales price and improve the accuracy of the spare parts forecasts by systematic ways.The study is based on the management of the spare parts business, to find out the problems and study them. Hoping to find the reason constraining the business development, and combine the theoretical knowledge, and put forward to solve the current problem.