Research On Business Marketing Strategy Of J Bank T City Branch

Under the macro environment of economic transformation,interest rate marketization and strict financial supervision,the development of domestic commercial banks is facing a more severe environment.On the other hand,the corporate customer's corporate business product demand is becoming more and more personalized and diversified,which puts higher requirements on the innovation of banking financial products and the improvement of financial service level.The company's business has always been the core business of commercial banks.In recent years,it has been greatly impacted.How to establish an effective marketing strategy and improve the bank's business marketing ability is related to the future development of the bank.Only an effective marketing strategy can be developed in the future market.The competition has a favorable position to enhance the development level of the bank.Based on the analysis of the macro environment and the internal environment and development status of the company's business,this paper proposes the specific marketing strategy of J Bank Taizhou Branch's business and the measures to ensure the implementation of marketing strategy.The specific research content as follows:Firstly,the thesis analyzes the theoretical background and realistic background of the research,expounds the research ideas,methods and contents,and combs the relevant literature on the basis of STP theory,4P theory and 4R theory,and then on the J Bank T-city branch.The current situation of the company's business development is analyzed.It is pointed out that the current marketing methods of J Bank T-Tan Branch mainly through advertising,mobile banking and third-party payment platforms.Although the marketing has achieved certain results,it is currently built in the customer base.There are still major defects in market positioning,marketing strategy,product development and service.Then through the macro-environment analysis and problem analysis,the internal and external environment faced by J Bank's T-branch company's business marketing was analyzed.Secondly,the marketing strategy objectives of J Bank T City Branch were clarified,and the STP theory was used to analyze the company's market segmentation,market selection and market positioning.From the aspects of product portfolio strategy,price strategy,channel strategy,promotion strategy,customer relationship strategy and internet strategy,the marketing strategy of J Bank T-Tan Branch is discussed,including product life cycle strategy,new product innovation strategy,penetration pricing strategy,and difference.Thirdly,it analyzes the safeguard measures for the implementation of the company's business marketing strategy of J Bank T City Branch,and has carried out five aspects: optimizing organizational structure,improving credit process,improving risk prevention and control,strengthening human resources construction and improving information technology application.Finally,this paper analyzes the current situation of economic development from the T-city area through the analysis of theory and practice.J Bank T Branch should conduct marketing from the government departments,basic manufacturing industries and large-scale concentrated industries after selecting the target market.Efforts to improve both market and price competition to increase market share.J Bank T Branch's corporate business marketing strategy,supported by STP theory and 4P marketing theory,should be based on market segmentation,market selection and market positioning,and should be based on product mix,pricing,channels and promotions.Strategy for analysis.In addition,the smooth implementation of J Bank T Branch marketing strategy should be supported by organizational structure,business processes,risk prevention and control,human resources and information technology,so as to better protect the smooth implementation of J Bank's business marketing strategy.This paper can be used as a reference for the development of the industry's business marketing strategy for J Bank T City Branch.At present,many problems existing in the J-bank T-branch's public business are actually universal.The above problems are common in the entire banking industry,especially in state-owned banks.If such problems can be properly handled,it will not only create favorable conditions for the relevant staff to do their jobs,but also effectively promote the steady and orderly development of the entire enterprise and even the industry.