Research On Marketing Strategy For Company-business Of Bank Of Communications,Q Branch

With the continuous development of China's economy and the emergence of the "new normal" economy,the growth of the interest rate market and the increasing financing of all kinds of enterprises,the domestic commercial banks have appeared a situation of"non-performing loans double liters and a sharp decline in profits".As the core business and main source of profit of a commercial bank,the company's business is especially popular with commercial banks.Commercial banks want to maintain their advantages in the fierce market competition,not only need to improve their own management ability and risk control level,but also need to improve the marketing strategy of the company business and effectively carry out marketing activities.This will have a far-reaching impact on the sustainable development of banks.This paper will focus on the research on the Q branch of ICBC,apply the modern marketing theory and combine the internal and external marketing environment of the ICBC branch of the branch of the ICBC,and objectively analyze the existing problems in the development and marketing strategy of the Q branch.And through STP analysis,ICBC Q branch customer segmentation is carried out to clarify target market selection and market positioning.Then on the basis of 7P marketing strategy,we intercepted the contents of product,pricing,marketing,promotion and so on,and put forward the measures to improve the marketing strategy of the ICBC Q branch.Finally,it provides a reliable guarantee for the implementation of the marketing strategy of Q branch company from six aspects:optimizing the organization structure,improving the credit business process,improving the level of risk prevention and control,strengthening the construction of human resources,improving the application of modern information technology and strengthening the marketing cost budget.