Study On The Marketing Strategy Of Ocean Food Company

With the development of the Internet and the increasing influence of mobile Internet,the decisions of consumers have become more dependent on the Internet.Brand promotion and product marketing will be further accelerated through new technologies such as the Internet,and new models will be established.In this paper,Ocean Food Co.,Ltd is chosen,it puts forward the new combination of marketing strategies and implementation measures through analyzing external environment,competition environment and internal resources,in order to stand out in numerous competition homogeneity product and seize the consumer's eye quickly,improve market share and competitiveness.Firstly,it analyzes the situation of domestic and foreign marketing and food marketing,the development course of marketing management and the basic theory in this paper,it provides the theory and method support for analysis and optimization of marketing strategy.Secondly,using the theory of PEST and porter's five competitive model,it introduces the macro environment and industry competition environment which company are faced,and using SWOT method the company's strengths and weakness,opportunities and threat,current resources and marketing situation are analyzed,Again,the author conducts a questionnaire survey of customers on canned food,based on the above analysis,the author makes re-segmentation,re-targeting and re-positioning of market,and puts forward the optimized marketing mix strategy and implementation method,provide the solution for the company's new marketing.Finally,in order to guarantee the optimized marketing strategy to exert its function,it introduces implementation safeguard measures,including optimization of internal management,strengthening marketing team building,enhancing R&D ability,creating information management system and popularizing canned food knowledge.