Business Plan For Internet Insurance Club In Guangdong

The purpose of this paper is to propose a business plan for establishing an Internet insurance club in Guangdong.The paper puts forward the use of Internet insurance clubs,based on the Internet technology,to build a platform,to fully integrate insurance related resources,to solve the problems of traditional insurance companies and Internet insurance sales companies.Traditional insurance companies have experienced long-term development,and there is a problem of limited expansion after fixed price and human cost increase.The degree of insurance market in Guangdong is high,the insurance intermediary industry is developed.Insurance agency and insurance agent exist only in the link of insurance sales.It is its fundamental purpose to earn high commission.Using the advantages of information asymmetry,the insurance agency fees are constantly rising,and the profit space of insurance companies is greatly compressed.The problem.The emerging pure Internet insurance companies and the three party insurance sales platform are common problems such as the lack of direct contact with customers and the resources of all parties,low trust of customers,low credibility of insurance sales,poor understanding and poor quality of insurance products and low service quality.The question in this paper is whether the Internet insurance Club Project in Guangdong can effectively solve the problems that exist in the traditional insurance industry and the new Internet insurance companies,and study the feasibility of this new business model and whether it can bring back the investors.The first chapter of this paper,the introduction part,from the development status of China's insurance industry,the status of the development of the insurance industry in Guangdong,and the status of the development of Internet insurance at home and abroad,three aspects of the background of the Internet insurance Club Project in Guangdong area,and put forward the existing problems of the insurance industry.This paper expounds and demonstrates the significance of the club project,and solves the existing problems in the insurance industry and creates a unique profit model.The feasibility of the club project is demonstrated by means of model analysis and comparative analysis.In the second chapter,the Vehicle companies of the club project is introduced in detail,and the main contents of the project,the description of the project,the characteristics of the project,the model of profit and the structure of the organization are described in detail.The third chapter analyzes the macro environment of the project,five forces model analysis and SWOT analysis,analyzes the market environment of the project,and determines the strategic positioning of the project.The fourth chapter,through the analysis of market segmentation factors,determines the market positioning of the project.According to 4D marketing theory,the marketing strategy of club project is determined.The fifth chapter,from the project development planning,the construction of the center of the platform and platform optimization,makes a detailed study to demonstrate the feasibility of the project implementation.The sixth chapter,through the project for nearly five years of income,cost,profit prediction,index analysis,to demonstrate the profitability of the Internet insurance club projects in Guangdong.In the seventh chapter,we study all kinds of risks that may exist in the process of project implementation,and make corresponding countermeasures to resolve the risks so as to ensure the smooth implementation of the project.The Guangdong Internet insurance club project is different from the insurance companies and the insurance sales companies to set up a large number of branches to establish a large sales team,but to use the light assets operation way,more flexible,more cost advantage,and has a stronger profitability.The club reduces the selling cost of insurance companies by simplifying sales channels,thereby reducing the price of insurance products that customers obtain.At the same time,the club is different from the Internet insurance company and the three party platform.It makes use of the cooperative relationship with the community Property Management Company to establish a direct relationship with the customers.It is easy to get the trust of the customers,and can provide consumers with more favorable,high quality and professional insurance services.After the continuous development and expansion of the club,we continue to integrate the enterprises and social resources that can provide services for the insurance products,provide more data support for the insurance companies,design personalized products for different customers,sell the insurance products,and provide more service,thus forming a closed loop industrial chain and establishing a closed loop industry chain.The unique business operation mode has high feasibility in finance.Through the research and demonstration of the Internet insurance Club Project in Guangdong,we can draw a conclusion that the club project has a broad development space,a good economic environment and a market environment and a clear strategic positioning,and can formulate a more sticker and market and consumer marketing strategies,strong feasibility and availability.Operability,strong profitability and overall risk control.The Internet insurance club in Guangdong can effectively solve the problems existing in the development of the traditional insurance industry and the Internet insurance enterprise.It has great commercial value and can bring a considerable return for the investors.