The Business Plan Of MLZ Cross-border E-commerce Project

With the rapid development of e-commerce,In recent years,a series of e-commerce platforms such as Taobao,Jumei,VIP growing fast.At the same time,cross-border electronic business platform also will be developed,there have been a number of cross-border electronic business platform such as fengqu.com,Neteast koala sea purchase,honey bud baby.Currently cross-border electricity growth rapidly,and has become the new blue ocean in the field of electronic business.Also,the Government also has a certain degree of policy support,have huge potential for development.In this paper,under the electricity business big trend,how MLZ create a cross-border electronic business platform to ba a influential international brand direct community platform.This business plan chooses MLZ Cross-border e-commerce project as the object,using the form of a business plan,through the comprehensive knowledge of strategic management,marketing management,operation management and financial management theory to analyze the project.This business plan firstly introduced the project background,development planning and business model of the project,and then using PEST model and Porter' five-forces model to analyze the macro environment and industry competition environment,finally using SWOT method to reveal the advantages and disadvantages of the project as well as the external opportunities and threats and drew up a conclusion that the project faces with an excellent external environment,the internal advantages outweigh the disadvantages.On this basis,the paper use the STP marketing analysis to determine the target market and the location of the project;then use the 4P theory developed marketing mix strategy for the project.Finally,a more comprehensive project financial analysis,risk analysis and to make possible,propose preventive measures.On the basis of the above analysis,the paper introduces the investment and financing plans and exit way of the project,makes an income and expenditure forecast,cash flow forecast and the project benefit evaluation,etc.The project's initial investment is 3 million yuan,of which 7 million yuan is planned to bring in the venture capital.On 15% discount rate,the net present value(NPV)is 27.3726 million yuan in the first 5 years,with 68.48%modified internal rate of return and 2.2 years dynamic investment recovery period.The economic benefit is very significant for the project.Through the above analysis,the construction of this project is feasible,with good social and economic benefits.